Tajji Sharp studies how places ask people to feel, then whether the experience earns it.

61 countries.
Still curious.

Travel is the classroom. Better judgment is the outcome.

Across hotels, destinations, gatherings, and cities, Tajji brings comparative perspective to the decisions that shape what people remember. His work is grounded in cultural fluency, observation, research discipline, and clear executive translation.

Round Yonder helps experience-led hospitality and tourism brands identify the distance between the cultural promise they market and the experience people actually remember.

Authority boundary: founder perspective strengthens question design and interpretation. It does not replace representative sampling, local community relationships, or specialist technical disciplines when those are required.